The Economist - Levi's invented modern blue jeans in 1873 and saw sales boom thanks to clever posters. This particular advert suggests the early use of denim as uniform for labour-intensive work.
![No substitute for Levi's!" Advertising, 1958 | Vintage ads, Vintage advertisements, Levis vintage clothing No substitute for Levi's!" Advertising, 1958 | Vintage ads, Vintage advertisements, Levis vintage clothing](https://i.pinimg.com/originals/ab/3e/7b/ab3e7b753defe7a7b229ad5b4c4cac61.jpg)
No substitute for Levi's!" Advertising, 1958 | Vintage ads, Vintage advertisements, Levis vintage clothing
![Live in Levi's project: “A billion jeans. One-of-a-kind stories. This is how the world lives in Levi's.” | Behind Jeans Live in Levi's project: “A billion jeans. One-of-a-kind stories. This is how the world lives in Levi's.” | Behind Jeans](https://behindjeans.files.wordpress.com/2014/11/live-levis-classic-2014.jpg)